The world is still offline and @ Focal, we strongly believe that despite the fact that wifi is growing significantly across the globe, there is and will be a need for disconnected applications in matured and emerging markets at a price point that is affordable. Currently, while technology frameworks have drastically improved, have become more accessible and cheaper, the cost of COTS products are not for global rollouts. We are here to democratize Voice of the Customer related technology.
Offline Customer Surveys
Often times, your customers may not be where there is internet or wifi. Yet, you should be in a position to understand their needs, percetions and belief system.
Offline Customer Assessments
How do you differentiate an assessment from a survey? From our perspective, as there is more noise in the market, it is imperative to understand the unique needs of each customer (imagine customer of segment size one). You want to know how Customer A is different from Customer B.
Offline Data Capture
Sometimes, there may be a need to be able to just capture data offline; it could be about gathering competitive information using flexible forms.
Offline Customer Education
In specific scenarios such as political campaigns, house visits are very common when volunteers knock the doors and try to educate residents about the candidate’s belief system or key differentiators. Using StoryPulse, the volunteers can play powerful content such as videos and rich graphics to engage the residents.